Are photos really that important to marketing a vacation rental property? What is wrong with walking through a property with your smartphone camera in hand?
Tom Hale, former COO of HomeAway.com tells us why:
"When we look at the behavior of users on our site, overwhelmingly it is the photos that users click. Our A/B testing demonstrates conclusively that more appealing photos (well lit, well composed, correctly exposed, well staged) convert better than, well, unappealing photos.
"It makes sense doesn’t it? When you are planning a vacation with your family and friends, it is the photos that catch your eye as you flip through properties.
"It is the photos that you click on to get a sense of a property.
"It is the photos that convey the intangibles of a vacation you may pay hundreds or thousands of dollars for: in a house you have never seen, rented from a person you do not know.
"It is the photos that tell you if the house is right for your reunion, your Christmas morning, or a romantic getaway. The photos give you a sense of the unique amenities or the owner’s sense of style.
"Your pictures start a family dreaming of a great vacation. Your pictures move them down the path of selecting the right property. Your pictures may make the difference in whether or not a family makes a reservation."
This video course will lead you through every step of the way to create killer vacation rental property photos. Whether you are a photographer, a property owner, or a property manager, my video course will show you how I create the images that entice you to want to be inside the very photograph you are looking at.
The video course follows me through a complete vacation rental property shoot in Sea Ranch, California. I show you how I stage the property, shoot the images, and then edit the photos.
You will learn how I create vacation rental property images that make you want to be at the property yourself.
Because that is the goal of the images - to make someone desire to experience what is in the photograph for themselves.
If you are a photographer who decides an in-person workshop is better for you after going through the video course, you can apply the price you paid for the course to a workshop.
If you are a property owner or manager who goes through the video course and decides you would rather have me come shoot your properties, I will deduct the price you paid for the video course from your project bid.